In what turned out to be 3.5 hours of must-watch football and mascot chaos, the 2025 Pop-Tarts Bowl ended with No. 13 BYU — which defeated No. 22 Georgia Tech 25-21 at Camping World Stadium in Orlando, Florida on a game-winning interception off Haynes King — being gifted two edible Pop-Tarts Mascots from Team Sprinkles for their winnings through a giant toaster.
Before being lowered down into the toaster, Team Sprinkles’ Frosted Cherry and Frosted Cookies & Creme stood with signs that read, ‘Live Your Dream’ and ‘Dream It, Achieve It.’ Frosted Cherry and Frosted Cookies & Creme now join Frosted Cinnamon Roll and Frosted Strawberry in the Pop-Tarts Bowl Ring of Honor. Team Sprinkles captain Protein Slammin’ Strawberry jumped off the toaster before the other two were lowered down.
The 2025 Pop-Tarts Bowl marked the first time that the bowl allowed fans to choose which of the two mascot teams would be ‘sacrificed’ for consumption after the game: Team Sprinkles, or Team Swirls. Each team was comprised of three different Pop-Tarts flavors:
- Team Sprinkles:
- Protein Slammin’ Strawberry (Team Captain)
- Frosted Cookies & Creme
- Frosted Cherry
- Team Swirls:
- Chocolate Chip Cookie Dough (Team Captain)
- Frosted Wild Berry
- Frosted Hot Fudge Sundae
Team Sprinkles being ‘sacrificed’ was just one of several antics and shenanigans put on by the Pop-Tarts Mascots throughout the game, with other antics including box unveiling of the flavors, the Protein Slammin’ Strawberry mascot doing curls with toasters, a dunk contest challenge and more.
In addition to being given two life-sized, edible Pop-Tarts to eat, BYU was given a fully functional toaster trophy. The Trophy, designed by GE Appliances, is a unique bowl game trophy where one can place up to two Pop-Tarts into a working toaster that is built into the silver football.
Since its inception in 2023, the Pop-Tarts Bowl has become an instant fan favorite among the plethora of college football bowl games, and has since been coined as ‘The People’s National Championship.’
The Cougars become the third consecutive team from the Big 12 to win the annual bowl game that features teams from the ACC and Big 12.
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